Enterprise Business Projects

ENTERPRISE

BUSINESS INITIATIVES

Member of the leadership team involved in the launch of the Portland Timbers (2011) and Portland Thorns FC (2013), partnering, executing and helping drive a variety of enterprise-level business projects, including: product creation and launch(es), logo/brand/voice design/development, large-scale events/production, retail and consumer product initiatives, digital and social platform management/strategy, multiple $MM venue renovations/expansions, civic/city programs, legacy campaigns, P&L creation and management, and staffing structure and development.

During my career, I’ve worked and driven strategic initiatives for over a 1,000 games/matches, including high profile events such as the 2021 MLS Cup, 2017 NWSL Championship, 2014 MLS All-Star Game, 2013 Concacaf Gold Cup, and 2009 and 2005 Triple-A All-Star Games.

Sports is a Rubik’s Cube of ever-changing deadlines, unpredictability, and emotional volatility that force you to think differently, constantly innovate, and remain relentless in the drive to find solutions.

TIMBERS

Member of core business leadership that directed start-up, launch, growth and maturation phase of the club, resulting in a consecutive sellout streak of 10 years and more than 175 matches.
Teamed with ticket sales leadership to craft and execute the annual renewal platform/content; club consistently delivered best-in-class retention rates.
Partnered with broadcast peers to drive top-of-the-league ratings for broadcast platforms throughout the first decade+ of the club.
Led team responsible for managing core digital, web and social properties, consistently producing top-5 engagement metrics annually.

THORNS FC

Drove brand strategy for Thorns FC, the most successful, global women's sports property; averaging 20K+ fans/match in 2019 (a NWSL league record).
Part of sales and marketing leadership that helped build and retain the (then) largest season ticket holder base in the NWSL.
Annually, a league leader in fan engagement and content production, as measured across core social and digital KPIs, including the highest trafficked team website.
Part of the executive team that developed products, policies and programming to grow annual revenues during each of the first six consecutive years of the franchise.

OTHER

Part of the sales and marketing team during the Sacramento River Cats run as the #1 drawing team in all of Minor League baseball.
A business lead on the sales and marketing strategic plan for the all-star game/festivities, including the game; a sell-out of 16,637 (4th highest attendance in 32 year history of event).
Part of clubs’ strategic leadership group during two extensive stadium renovations to Providence Park, in excess of $100MM (2011, 2019).
Sports faced a level of instability rivaled by few industries during COVID 19. Despite a constant barrage of questions, obstacles and challenges, our team successfully and safely brought hundreds of staff members back to work, and hundreds of thousands of fans back to the stadium.